SEO Checklist for Business Websites

One useful page per important intent

If three service URLs say the same thing, they compete with each other. Give each commercial page a job and unique copy. Do not manufacture a city page unless you have something true and specific to say.

On-page basics that still fail

These are unglamorous and still missing on expensive sites.

• A unique title and meta description that match the page.
• One clear H1.
• Headings that outline the argument, not keyword soup.
• Internal links to related services and articles.
• Images with descriptive alt text.

Technical hygiene

Canonicals, an honest robots file, a sitemap and pages that load quickly on a phone. If the template fights the crawler, the copywriter cannot save you.

Measure inquiries, not only rankings

A keyword in position three that never produces a conversation is a vanity project. Connect Search Console and analytics to the actual contact events you care about.